Have you read about the famous black and white mosaic sidewalks along Rio de Janeiro’s Copacabana beach? Last year they got a high-tech upgrade: tiled QR codes for smartphones are now embedded in the pavement’s design. These pavement symbols will let a tourist scan the code and see information about the landmark in front of them, online maps, and more.
It will be interesting to see if this idea takes off. QR codes, those black and white mosaic-looking digital doodads, are popping up in a lot of print ads already, allowing a smartphone user to scan the symbol and get coupons or special deals. So, how does this apply to tile and marketing your restaurant?
Imagine an embedded QR code of tile in front of your restaurant, in the sidewalk, as part of the facade, or wherever you could put it for easy scanning by passers by. Scanning the code would link them to your hours, your menu, special offers, secret discounts — whatever you decide to promote. The tile stays the same, but you can change the information that comes up from a scan.
It can look appropriate with a historic building too, because black and white mosaic tiles have been used for centuries. It just has a new function; all because of the way you arrange the tiles and the technology that can read your code.
Éco Dépôt Céramique has a wide selection of restaurant wall and floor tile in Montreal. We combine the ancient appeal of tile with all the latest styles, and you will find expert advice for any tiled project. The technology side will have to come from you, but your marketing expert is probably familiar with the process. Why not try a tiled QR code in front of your restaurant and see what happens?